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Saturday, 10 July 2010

Top 5 Copywriting Secrets To Selling Your Book


Uh oh. I can hear you groaning right now. I have to sell my book as well as write it? Yup. The world has changed. The author as artiste is no more. Whether you’re fixated on a publishing deal, or whether you’re happy with the self-publishing route, both choices have an expectation that you’ll sell your own book with blogs, web sites, PR material, book trailers and you tube videos.
So how hard can it be? You can write, right? So writing words that sell can’t be that different to writing words that entertain, can it? Try polar opposite.

Paul Lonergan

More here (courtesy The Creative Penn)

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