Friday, 6 August 2010
The Death of the Book Review?
Industry experts offer varying opinions on the issue of book reviews, but as anyone in the publicity business knows, securing ‘traditional’ book reviews is more difficult than in years past. Large galley mailings are becoming less common. Instead, as my agency has done, the more efficient and economical practice is targeted advance review copy mailings, to very carefully chosen outlets.
Read more (courtesy Selling Books)