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Sunday, 15 August 2010

The Importance of Branding Yourself Properly as an Entertainer

Note from L. Anne Carrington: This topic covers entertainment in general, but is an excellent resource to authors. How can we 'brand' ourselves to be more than just the person who put thousands of words into a book (or even a single article) that tells a story or gives general information? Special thanks to David Lowry.

This morning I had the pleasure of having a pleasant initial phone conversation with an author and public speaker.  This particular conversation inspired me to write a blog on a very important subject:  Branding Yourself.  One of the benefits of being artistic is that you can promote yourself using your own unique creativity.  However, without proper structure, sometimes the creativity you use can also limit the effectiveness of your own branding.

Social media has given us the opportunity to reach out farther than we ever have before. This is a great thing It’s also a bad thing if not done right.  The artist has such a heavy desire to get their career moving that it often causes the artist to rush through creating a solid plan, which can mean costly mistakes. Haste really does make waste. In general, artists also tend to take advice from people who really aren’t experts in the field they need, but may have had more success than we they have, and so out of respect the artist will listen to them and try to emulate them.  This could be a devastating move to a career.

Read more (courtesy Lowry Agency Blog)

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