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Tuesday, 16 November 2010

How to Get Your Press Release Read by More Prospects and Reporters

A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand above the competition so you can get more qualified prospects visiting your website.

Target a specific audience and put that into the headline. A headline that says “Doctors can improve patient satisfaction by following these five principles” will do better than a generic headline that says “Business can improve customer satisfaction by following these five principles.” The more specific you are, the better, all things being equal.

Dan Janal

Read more (courtesy Selling Books)

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