A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand above the competition so you can get more qualified prospects visiting your website.
Target a specific audience and put that into the headline. A headline that says “Doctors can improve patient satisfaction by following these five principles” will do better than a generic headline that says “Business can improve customer satisfaction by following these five principles.” The more specific you are, the better, all things being equal.
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