Side note from Lori: Can you believe this is the 500th post on the AOS blog? Guess we had a lot to share!)
Have you ever wondered if your publicity is effective? I’v e heard many prospects sing the same song: “I’ve done PR in the past and I’ve had articles published. I’ve been quoted in a few places, but I don’t know if it has done any good?”
That’s a good question. How can you measure PR, especially if you are a small business, speaker, author, consultant or coach and not a big brand-name company? Fortunately, there are guideposts to tell you if you are going in the right direction.
Read more (courtesy Selling Books