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Sunday, 28 November 2010

The Rise of Blog Tours

Blog tours?

Like most authors, I dreamed of the traditional glamorous book tour to numerous cities, including stops for book signings and interviews with influential media outlets.

Now, I am realizing, except for a few select popular or literary authors, the traditional book tour is fast becoming extinct. Blog tours are turning into the new normal in book promotion.

Now, this has obvious advantages for writers and publishers alike. These include no travel costs, more immediate response to books from reviewers and potential readers, a chance to feature a comprehensive multi-media experience complete with links to author’s blogs, Web sites, book trailers, other writing, and Twitter and Facebook pages.

Read more (courtesy Monogamy Sucks

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