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Tuesday, 14 December 2010

Encourage Reader Feedback

Writing and publishing your book is not the end of your literary involvement. When readers have questions, authors have a responsibility to respond by email, mail, telephone and in person at book signings and other events.

Use these opportunities to gather material for the book’s revision or your next book. Maybe you were not clear enough in your writing or perhaps the customer is interested in an important area you did not cover. Bernard (Bear) Kamoroff, CPA, of Bell Springs Publishing, displays at book fairs and other industry events for the express purpose of gathering user feedback for Small Time Operator (23 revised editions and 53 printings in 21 years). At one fair, a woman said the business book was not for her because she was self-employed. So, Kamoroff added to the cover: “For All Small Businesses, Self-Employed Individuals, Employers, Professionals, Independent Contractors, and Home-Based Businesses.” Also, due to customer feedback, he has increased the index from three pages to seven.

Dan Poynter

Read more (courtesy Selling Books)

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