Tuesday, 14 December 2010
Encourage Reader Feedback
Use these opportunities to gather material for the book’s revision or your next book. Maybe you were not clear enough in your writing or perhaps the customer is interested in an important area you did not cover. Bernard (Bear) Kamoroff, CPA, of Bell Springs Publishing, displays at book fairs and other industry events for the express purpose of gathering user feedback for Small Time Operator (23 revised editions and 53 printings in 21 years). At one fair, a woman said the business book was not for her because she was self-employed. So, Kamoroff added to the cover: “For All Small Businesses, Self-Employed Individuals, Employers, Professionals, Independent Contractors, and Home-Based Businesses.” Also, due to customer feedback, he has increased the index from three pages to seven.
Read more (courtesy Selling Books)