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Wednesday, 15 December 2010

Let Bloggers Create Publicity for You

Here’s a terrific strategy to add to your public relations toolbox.

Promise yourself that you’ll add bloggers to the list of people who you will contact for publicity.

I know, I know. Some of you don’t care about bloggers or what they write. You care about ront-page coverage in your local daily newspaper. Or an appearance on a big show like “Good Morning America.”

That media coverage is great if you can get it. But not everybody who will want to know about your book, product, service, cause or issue reads newspapers, and circulation within the entire newspaper industry continues to erode year after year. As for that TV talk show, even if you get your 15 minutes of fame on “Oprah,” the publicity is here today and gone tomorrow.

Joan Stewart

Read more (courtesy Selling Books)

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