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Saturday, 4 December 2010

One PR Mistake to Avoid

Writers, editors, and producers seldom have time to talk with you on the phone. Usually, they’re so busy that even the briefest conversation takes them away from pressing projects. So every second counts!

In the first ten seconds, seasoned news people know whether they’re interested in your pitch. You have to grab their interest, appeal to their needs, and make them want more.

Rick Frishman

Read more (courtesy Selling Books)

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